GUANGZHOU, China, Aug. 23, 2017 /PRNewswire/ — The China Final of 2017 Wella TrendVision Award known as the “Hair Oscars” was held on August 22 in Guangzhou. 2017 Wella TrendVision Award gathered China’s top hairstylists to bring a “Ultra Contouring” visual feast with bold creation and unlimited inspiration and create an annual summit in China’s hair fashion industry again.
The 2017 Wella TrendVision Award is the 20th competition in China. More than 1,000 Chinese top hairstylists were invited to gather in the grand final ceremony to witness 24 finalists compete for the title of China champion. With the theme of 2017 Wella TrendVision Award, 2017 International Spring/Summer Trend of Wella Professionals – “Ultra Contouring” enlightened the audience about the trend and how it was being interpreted by the 24 finalists. The “Ultra Contouring” International Spring/Summer Trend of Wella Professionals is all about bold attempt of light and shadow for the purpose of creating personalized style that surmounts face shape constraints through combination of color and hairstyle and by using contouring technology to realize super-personalized optical illusion.
As the communication platform for the leaders from different industries, the cross boundary forum at the Wella TrendVision Award invited the hairstyle trendmaster and fearless hairstyle founder Mr. Robert Lobetta who returned to Sebastian Professionals, to come to the final to show his art, fashion and hairdressing creation charm. Mr. Lobetta is highly recognized and respected by all the colleagues and peers in the hairdressing industry with his perfect art background and forward-looking fashion insight. Wella TrendVision Award truly integrates China’s hairdressing industry into the top international fashion trend to jointly promote collision of the ideas about industry trends.
As brand new highlight of 2017 Wella TrendVision Award, Wella Professionals set Wella Family Award in the final for commending the hairdressing peers who have worked together with Wella on the frontline of China’s hairdressing industry. Wella has united the peers in the hairdressing industry from all over China with its actions to create jointly the new height of China’s hairdressing fashion industry.
As the climax of Wella TrendVision Award every year, the annual Autumn/Winter International Trend was also released in the final. The theme of 2017 Wella Professionals Autumn/Winter Trend is The New Norm Collection, and hand-crafted hair techniques in color and cut from the past, are the season’s hair inspiration for forward looks: giving you the new norm. See the light: Within the looks Wella Professionals creates a deliberate random play of light and dark, soft and dense color. In synergy with cut, style and texture, ILLUMINA COLOR accentuates every type of cut and texture that lives in the New Norm world. While providing irresistible hair quality.
This hairdressing grand event provided a good opportunity for liberating heart and showing ability. Through rounds of fierce competition, 24 hairdressing elites completed a challenge for self-personality blooming with bold creation and persistent belief and with “color” shining brilliantly in this “Ultra Contouring” visual feast. At 2017 Wella Trend Award, Ms Selina Li, the General Manager of Coty Professional Beauty Coty China was present at the event to announce the final winners for the distinguished guests: The Champaign of Creative Vision was Shaobo Su from Apple Hairstyle and the Champaign of Color Creation was Zhengyuan Huang from TIFFANY Hairstyle.
The Champion of 2017 Wella TrendVision Award were born finally through a series of selections of works collection, internet audition and voting, live internet broadcasting of rematch and voting. They will represent China’s hairdressing industry in London, England in this October to participate in the global final of 2017 Wella TrendVision Award to once again proudly show the top forces of China’s hairdressing and fashion industry.
About Coty Inc.
Coty is one of the world’s largest beauty companies with approximately $9 billion in revenue, with a purpose to celebrate and liberate the diversity of consumers’ beauty. Its strong entrepreneurial heritage has created an iconic portfolio of leading beauty brands. Coty is the global leader in fragrance, a strong number two in professional salon hair color & styling, and number three in color cosmetics. Coty operates three divisions – Coty Consumer Beauty, which is focused on color cosmetics, retail hair coloring and styling products, body care and mass fragrances sold primarily in the mass retail channels with brands such as COVERGIRL, Max Factor and Rimmel; Coty Luxury, which is focused on prestige fragrances and skincare with brands such as Calvin Klein, Marc Jacobs, Hugo Boss, Gucci and philosophy; and Coty Professional Beauty, which is focused on servicing salon owners and professionals in both hair and nail, with brands such as Wella Professionals, Sebastian Professional and OPI. Coty has approximately 20,000 colleagues globally and its products are sold in over 130 countries. Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment.
For additional information about Coty Inc., please visit www.coty.com.
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SOURCE Coty Professional Beauty