L’Officiel and GEM Group Launch L’Officiel Fund, a Unique and Disruptive Investment Approach

PARIS & NEW YORK–()–L’Officiel (owned by Jalou Media Group) and GEM Group (New York) are
pleased to announce the launch of the L’Officiel Fund, a US $ 50 million
investment fund which aims to promote emerging brands and develop their
engagement with luxury lifestyle consumers.

The launch of the L’Officiel Fund is the second phase of a partnership
which began in October of this year when Jalou Media Group and GEM Group
joined together to launch L’Officiel USA Inc, encompassing both a
digital platform, lofficielusa.com—which went live in late October—and
L’Officiel USA, a bi-monthly print edition which will be on newsstands
beginning in March of 2018.

CREATING VALUE FOR ENTERPRISES IN THE LIFESTYLE SECTOR IN DEVELOPMENT

Working with emerging brands that understand the value of targeted
marketing, but do not have the capital to access premium advertising
channels, the Fund will provide brands with investment capital to be
spent on marketing efforts. Supplementing this, L’Officiel will provide
the selected brands with privileged access to L’Officiel’s global
network of digital and print publishing assets in 70 countries. Brands
will benefit from L’Officiel’s print and digital advertising campaigns,
and value-added marketing services including branded content, video
production, social media activation, event creation, and experiential
marketing, among other services.

A UNIQUE AND DISRUPTIVE INVESTMENT FUND

With its unique approach to content creation—from disruptive methods of
storytelling to our centralized global digital platform—we can provide
the Fund’s brands with new and more dynamic resources, allowing them to
break out of traditional media models and instead become innovators in
the field” notes Benjamin Eymere, CEO of
Jalou Media Group.

The purpose of the Fund is to provide these emerging brands,” Anthony
Romano
, L’Officiel Fund’s Managing Director, highlights, “with
the tools they need to sustain growth. We want to supply these brands
with the right resources to help them succeed in the competitive global
market.”

While the Fund will primarily target global listed companies, it will
allocate 25% of its capital to private businesses as well.

KEY FIGURES OF L’OFFICIEL NETWORK

 

56

     

15M

     

2M

     

500K

Titles distributed
in 30 countries

Global
Audience

Printed magazines
every month in 17 languages

Fashion archives
Since 1921

 

ABOUT GEM GROUP

Global Emerging Markets (GEM) has been investing in emerging and global
markets for over 20 years with 375 deals in 70 countries. L’Officiel USA
is a new capital investment, part of GEM’s recent media development
strategy, from the Beverly Hills office.

ABOUT L’OFFICIEL

Owned by Jalou Media Group, the leading French title is renowned for its
focus on high-end fashion and luxury lifestyle. It is distributed in
over 80 countries and is the doyenne of French women’s fashion
magazines. L’Officiel has captured the French spirit of elegance and
couture’s top talents for nearly 100 years. It now stands as the
ultimate style-selection media, advising women on how to dress and
directly supporting the retail activity of international fashion and
luxury brands featured in the magazine. Based on this core statement of
style selection, L’Officiel has a dynamic foreign development strategy
with its international network of foreign editions of L’Officiel,
L’Officiel Hommes, L’Officiel Art and other brand satellites, published
under license by local publishers, local joint-ventures, or directly by
Jalou Media Group.

ABOUT JALOU MEDIA GROUP

Jalou Media Group is a family owned media group based in Paris, the
international fashion capital, for nearly 100 years. Presided by Marie-Jose
Jalou
, the group is entirely controlled by the Jalou family. With
10 magazines (L’Officiel, L’Officiel Hommes, L’Officiel Art, L’Officiel
Voyage, La Revue des Montres, Jalouse, L’Officiel 1000 Modèles,
L’Officiel Shopping, L’Officiel 1000 Modèles Design, L’Officiel Médecine
and Chirurgie Esthetique) and its patented technology lofficiel.com,
Jalou Media Group is present in more than 80 countries, with more than
44 of its own international editions, representing a positive solution
for the evolution of a stable media industry.