Zion Market Research has published a new report titled “Oatmeal Market (Whole Oat Grains, Steel Cut Oats, Regular Rolled Oats, Instant Rolled Oats and Others) by Distribution Channel (Super/Hypermarket, Convenience/Departmental Stores, Specialty Stores and Others): Global Industry Perspective, Comprehensive Analysis and Forecast, 2016 – 2022”. According to the report, the global oatmeal market was valued at around USD 2.00 billion in 2016 and is expected to reach approximately USD 2.50 billion by 2022, growing at a CAGR of around 4.0% between 2017 and 2022.
Oatmeal is made up of breakfast cereal oats which are in high demand across the globe. Oats are considered as one of the healthiest grains. Oat groats, the most intact and whole form of oats, take a long time to cook. As a result, most people prefer rolled, crushed or steel-cut oats. Oat grains are treated to produce oatmeal. Oat grains are processed, crushed, steel cut or rolled to make coarse oatmeal.
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Oatmeal is expected to exhibit high gains in light of increasing breakfast industry coupled with changing food habits and increasing preference for healthy meals across the globe. Shifting trend towards ready to eat food and healthy breakfast products and large varieties of oatmeal available in the market at lower prices is further expected to boost the demand for oatmeal. Moreover, rising health awareness regarding consumption of oatmeal is expected to push the market growth. However, the high cost of oatmeal as compared to other breakfast options may hamper the market growth within the forecast period. Nonetheless, oatmeal consumption in developing countries is continuously increasing. Thus, increasing demand from emerging economies is expected to open up new growth opportunities within the forecast period.
Some of the key products include whole oat grains, steel cut oats, regular rolled oats, and instant rolled oats and others. Instant rolled oats segment is expected to grow at the highest CAGR during the forecast period. Easiness to cook and on-the-go food supports the growth of instant rolled oats market during the forecast period.
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Based on distribution channel, the market can be segmented into super/hypermarket, convenience/departmental stores, specialty stores, and others (includes foodservice) distribution channel. Among all distribution channels, super/hypermarket is expected to show substantial growth in the years to come. The increase in organized retail sector is the prime cause for the high growth of super/hypermarket. Super/hypermarket offer wide variety of oatmeal products also offers attractive offers and discounts. Moreover, increase in a number of super/hypermarket in developing economies is also expected to drive this market.
By geography, Europe generated high demand for oatmeal, which accounted for the largest market share of overall consumption in 2016. North America was another leading regional market in 2016. The Asia-Pacific oatmeal market is expected to grow at fastest growth rate during the forecast period primarily due to changing eating habits, and growing urban population resulting in higher demand for healthy on-the-go food.
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Some of the key players operating in this market are Quaker Oats Company, General Mills, Nestle, Dr. McDougall’s Right Foods., Kellogg’s, Bagrry’s India Ltd., McCann’s, Abbott Nutrition, Conagra Foods, ABF Grain Products Limited., and thinkThin and others. The major players in the market focus on the expansion of the business by different new strategies such as setting up a new plant to increase production capacity and also extending the product line.
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