New yStats.com Report: Online Shoppers in Europe Name Security and Convenience as Top Criteria for Online Payment Methods
yStats.com, a secondary market research firm from Germany, has published a new report Europe Online Payment Methods: First Half 2017. This report reveals key information about digital consumer payment method preferences across 16 markets in Europe, including the increasing importance of factors like security and convenience that influence how consumers decide to pay.
A survey cited in the yStats.com report names convenience, security, and speed as the leading criteria when deciding on a payment method in Europe. When looking at the consumer decision to make payments via mobile devices, shoppers are mostly concerned with security and data protection, but convenience has been noted as a major benefit of this payment method. In Russia, a single digit share of Internet users use mobile wallets like Apply Pay and Samsung Pay for online purchasing, whereas in Denmark, already a double-digit percentage of customers paid for a product in store using a smartphone.
For further information, see: https://www.ystats.com/wp-content/uploads/2017/08/2017.08.09_Product-Brochure-Order-Form_Europe-Online-Payment-Methods_First-Half-2017.pdf
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Founded in 2005 and headquartered in Hamburg, Germany, yStats.com is one of the world’s leading secondary market research companies. We are committed to providing the most up-to-date and objective data on Global B2C E-Commerce and Online Payment markets to sector-leading companies worldwide.
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