HOUSTON, TX, August 11, 2017 /24-7PressRelease/ — Effective marketing strategies are critical to the success of any brand if consumers aren’t aware of product or service availability the business model is set to fail irrespective of how awesome they are. Empire Z is an outsourcing solution for brands big and small and argues that social media advertising can prove to be vital to a brands success through increased exposure and traffic.
About Empire Z: http://www.empirezusa.com/about-us/
Empire Z exposes the top ways to promote your business online through social media:
Engagement is key – Like’s, comment and sharing are all essential for success in social media marketing. Any way to increase exposure offers potential to brands. Appealing content is vital, and it is important not to become solely focused on selling, instead, find fun ways to share brand personality and create a 4D image for consumers to enjoy.
Balance promotion with value-add – the goal should be to share content that will benefit a client base, with no more than one in six posts being focused on selling. An excellent idea is to offer advice posts which identify common issues for customers, this ‘add on’ service will increase overall brand value.
Think video, video, video – research has shown that websites that include a video less than 60 seconds long are likely to engage traffic for twice as long, over a website with no featuring videos. Videos are quick ways to evoke emotion and create a buzz and offer visitors clarity and perceived value. Brands should host the video on their web page first, and share directly to social media to encourage traffic to their website.
Set up complete profiles – consumers vary, and it is important to offer ease of use, including ways of getting in touch. Full addresses, email contacts and telephone numbers should be easy to find to ensure the foot flow is not wasted.
Be prepared for negative feedback – be committed to addressing every complaint, comment and share. Pre-drafted responses will help, but be sure to personalize to maximise brand image.
Empire Z is an outsourced sales and marketing firm that takes a fresh approach to marketing for their client’s unique requirements. Based in Houston, TX, the innovative company develops marketing campaigns that generate a holistic brand image for their customers. Concentrating on in-person communications, Empire Z has the expertise to take their clients brand and saturate the market share.